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Tien (Ten) is a Dutch second-hand clothing store where every piece is cheekily priced at just ten euros. Our rebrand starts from the insight that the world doesn’t need more clothes, just better use of what’s already there. Then why buy new clothing if there’s already so many perfectly good pieces out there. Why design a new logo if there’s already so many logos out there.


The direction was evident: reuse only what exists. An eclectic collage of letters, chaotically cut from brands found in the ever-growing mountains of discarded clothing, forms a logo that keeps evolving. For this reason, we intentionally kept the identity calm: the unapologetic logo is paired with Klim Type’s Untitled Sans Medium, set in rich black on white and light grey.


No decoration, no fluff, just activating design assembled from borrowed parts. This playful and witty communication nods to old-school Dutch functionalism, reminding us that the message is enough.


In application, we pushed even further, ensuring every physical intervention followed the same logic. From pre-owned garments with their branding Tien’ed, where even the borrowed slogans “Just do Tien” and “The Intelligent Choice. Tien” unintentionally reinforce Tien’s position on reuse, to the signage of LED screens deemed commercially unfit due to a few defective pixels. In the end, value doesn’t disappear if it’s reimagined with purpose the second time around.

TIEN

Year

Services

  • Creative & Art Direction
Grid of 63 TIEN wordmark variations, each one assembled from a different combination of letters cut from existing brand logos, demonstrating the scale and range of the identity system.
Three TIEN posters wheat-pasted on a graffiti wall reading "VINTAGE KLEDING VOOR TIEN EURO", with the TIEN wordmark assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a street column reading "ER IS GENOEG TIEN IS VOOR IEDEREEN", with a logo variation assembled from letters cut from existing brand logos on the center poster.
Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETAL…Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETALEN", "GEEF JE GEWETEN EEN TIEN", and "BIJ TIEN BETAAL JE NOOIT TEVEEL", each with its own logo variation assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a graffiti wall reading "VINTAGE KLEDING VOOR TIEN EURO", with the TIEN wordmark assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a street column reading "ER IS GENOEG TIEN IS VOOR IEDEREEN", with a logo variation assembled from letters cut from existing brand logos on the center poster.
Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETAL…Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETALEN", "GEEF JE GEWETEN EEN TIEN", and "BIJ TIEN BETAAL JE NOOIT TEVEEL", each with its own logo variation assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a graffiti wall reading "VINTAGE KLEDING VOOR TIEN EURO", with the TIEN wordmark assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a street column reading "ER IS GENOEG TIEN IS VOOR IEDEREEN", with a logo variation assembled from letters cut from existing brand logos on the center poster.
Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETAL…Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETALEN", "GEEF JE GEWETEN EEN TIEN", and "BIJ TIEN BETAAL JE NOOIT TEVEEL", each with its own logo variation assembled from letters cut from existing brand logos.
Person wearing a vintage Tommy Hilfiger sweatshirt with the original logo reworked to read TIEN, replacing the brand name while keeping the flag graphic and colorblock layout intact.
Three people wearing vintage sportswear reworked with the TIEN identity: an Adidas track jacket with TIEN embroidered on the chest, the Tommy Hilfiger sweatshirt with the flag logo replaced, and an Adidas zip-up with TIEN on the left chest.
Close-up of a person standing on a cobblestone street wearing leather boots, a fur coat and black trackpants with yellow side stripes, shot for the TIEN campaign.
Person wearing a black t-shirt with a vintage Patagonia logo reworked to read "tien", layered under a black leather jacket, with a second person out of focus in the background.
Person wearing a fur coat over a white Adidas zip-up with TIEN on the chest, standing next to a rusted street pole with a red and white checkered building in the background.
Close-up of a washed black t-shirt with the Stone Island compass logo reworked to read TIEN, keeping the original circular badge layout intact.
Close-up of a person wearing a plain light blue sweatshirt layered under a fur coat, shot for the TIEN campaign
Close-up of a grey New Balance 247 long-sleeve shirt with the brand name replaced by TIEN, keeping the original logo layout and typography intact.
Close-up of a tie-dye Nike t-shirt with a varsity-style TIEN wordmark printed on the chest in yellow, pink and blue, keeping the original Just Do It tagline and swoosh below.
Back of the same tie-dye Nike t-shirt showing a globe graphic with a Nike swoosh, sourced as a vintage piece for the TIEN campaign.
Close-up of a vintage Kiss band t-shirt with the band name replaced by TIEN in the original heavy metal lettering style, keeping the four band member portraits intact.
Back of a white Stüssy t-shirt with the signature script logo reworked to read TIEN, keeping the original handwritten letterform style intact.
Close-up of a red Adidas Originals t-shirt with the brand name replaced by TIEN, keeping the trefoil logo and original typeface intact.
Close-up portrait of a person with a blue zip-up track jacket pulled up to their nose, shot against a red tiled wall for the TIEN campaign.
Close-up of a vintage Blondie band t-shirt with the band name replaced by TIEN in pink, keeping the original concert photo and script lettering style intact.
Close-up of a washed black t-shirt with the Stone Island compass logo reworked to read TIEN, keeping the original circular badge layout intact.
Close-up of a person wearing a plain light blue sweatshirt layered under a fur coat, shot for the TIEN campaign
Close-up of a grey New Balance 247 long-sleeve shirt with the brand name replaced by TIEN, keeping the original logo layout and typography intact.
Close-up of a tie-dye Nike t-shirt with a varsity-style TIEN wordmark printed on the chest in yellow, pink and blue, keeping the original Just Do It tagline and swoosh below.
Back of the same tie-dye Nike t-shirt showing a globe graphic with a Nike swoosh, sourced as a vintage piece for the TIEN campaign.
Close-up of a vintage Kiss band t-shirt with the band name replaced by TIEN in the original heavy metal lettering style, keeping the four band member portraits intact.
Back of a white Stüssy t-shirt with the signature script logo reworked to read TIEN, keeping the original handwritten letterform style intact.
Close-up of a red Adidas Originals t-shirt with the brand name replaced by TIEN, keeping the trefoil logo and original typeface intact.
Close-up portrait of a person with a blue zip-up track jacket pulled up to their nose, shot against a red tiled wall for the TIEN campaign.
Close-up of a vintage Blondie band t-shirt with the band name replaced by TIEN in pink, keeping the original concert photo and script lettering style intact.
Close-up of a washed black t-shirt with the Stone Island compass logo reworked to read TIEN, keeping the original circular badge layout intact.
Close-up of a person wearing a plain light blue sweatshirt layered under a fur coat, shot for the TIEN campaign
Close-up of a grey New Balance 247 long-sleeve shirt with the brand name replaced by TIEN, keeping the original logo layout and typography intact.
Close-up of a tie-dye Nike t-shirt with a varsity-style TIEN wordmark printed on the chest in yellow, pink and blue, keeping the original Just Do It tagline and swoosh below.
Back of the same tie-dye Nike t-shirt showing a globe graphic with a Nike swoosh, sourced as a vintage piece for the TIEN campaign.
Close-up of a vintage Kiss band t-shirt with the band name replaced by TIEN in the original heavy metal lettering style, keeping the four band member portraits intact.
Back of a white Stüssy t-shirt with the signature script logo reworked to read TIEN, keeping the original handwritten letterform style intact.
Close-up of a red Adidas Originals t-shirt with the brand name replaced by TIEN, keeping the trefoil logo and original typeface intact.
Close-up portrait of a person with a blue zip-up track jacket pulled up to their nose, shot against a red tiled wall for the TIEN campaign.
Close-up of a vintage Blondie band t-shirt with the band name replaced by TIEN in pink, keeping the original concert photo and script lettering style intact.
Grid of 15 vintage garments reworked for the TIEN identity, including pieces from Adidas, Kiss, The North Face, Nike, Blondie, Stüssy, New Balance, Tommy Hilfiger, Vans, and Stone Island, each with the original brand name replaced by TIEN.
Grid of 15 more vintage garments reworked for the TIEN identity, including pieces from Adidas, Patagonia, Nike, New Balance, New Balance 574, Timberland, Lacoste, Asics, Mercedes AMG, and others, each with the original brand name replaced by TIEN.
Scattered woven clothing labels printed with the TIEN wordmark and the tagline "Reimagined With Purpose", used to rebrand the vintage garments in the TIEN collection.
White paper shopping bag printed with "VINTAGE KLEDING VOOR TIEN EURO" in bold black type. The TIEN wordmark is assembled from letters cut from existing brand logos, each in its original color.
Behind the scenes shot of silkscreen acetates piled on a cutting mat, covered in T, I, E and N letterforms cut from existing brand logos in various sizes and styles.
Behind the scenes shot of a vintage Stone Island t-shirt loaded onto a silkscreen press, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of the silkscreen print shop with a TIEN screen lifted on the press and a vintage Lacoste t-shirt loaded underneath, ready to be reworked.
Behind the scenes shot of a multi-station rotary silkscreen press with a TIEN screen mounted, surrounded by finished and unfinished garments in the print shop.
Behind the scenes close-up of a silkscreen with multiple TIEN letterform variations cut into it, showing the different letter sources laid out across a single screen ready for printing.
Behind the scenes shot of multiple TIEN silkscreen frames laid out on a print table, each carrying different letterform combinations, with ink tins and tools alongside.
Behind the scenes of Tien clothes production
Tien behind the scenes
Behind the scenes close-up of the tie-dye Nike t-shirt mid-print, with the TIEN varsity wordmark being silkscreened onto the chest in layers of teal, pink and black.
Behind the scenes shot of a freshly printed TIEN t-shirt hanging to dry on the silkscreen press, showing the "I ♥ TIEN" print.
Behind the scenes shot of a Stone Island t-shirt laid flat on a work table with masking tape and acetate stencil in place, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of a vintage Stone Island t-shirt loaded onto a silkscreen press, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of the silkscreen print shop with a TIEN screen lifted on the press and a vintage Lacoste t-shirt loaded underneath, ready to be reworked.
Behind the scenes shot of a multi-station rotary silkscreen press with a TIEN screen mounted, surrounded by finished and unfinished garments in the print shop.
Behind the scenes close-up of a silkscreen with multiple TIEN letterform variations cut into it, showing the different letter sources laid out across a single screen ready for printing.
Behind the scenes shot of multiple TIEN silkscreen frames laid out on a print table, each carrying different letterform combinations, with ink tins and tools alongside.
Behind the scenes of Tien clothes production
Tien behind the scenes
Behind the scenes close-up of the tie-dye Nike t-shirt mid-print, with the TIEN varsity wordmark being silkscreened onto the chest in layers of teal, pink and black.
Behind the scenes shot of a freshly printed TIEN t-shirt hanging to dry on the silkscreen press, showing the "I ♥ TIEN" print.
Behind the scenes shot of a Stone Island t-shirt laid flat on a work table with masking tape and acetate stencil in place, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of a vintage Stone Island t-shirt loaded onto a silkscreen press, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of the silkscreen print shop with a TIEN screen lifted on the press and a vintage Lacoste t-shirt loaded underneath, ready to be reworked.
Behind the scenes shot of a multi-station rotary silkscreen press with a TIEN screen mounted, surrounded by finished and unfinished garments in the print shop.
Behind the scenes close-up of a silkscreen with multiple TIEN letterform variations cut into it, showing the different letter sources laid out across a single screen ready for printing.
Behind the scenes shot of multiple TIEN silkscreen frames laid out on a print table, each carrying different letterform combinations, with ink tins and tools alongside.
Behind the scenes of Tien clothes production
Tien behind the scenes
Behind the scenes close-up of the tie-dye Nike t-shirt mid-print, with the TIEN varsity wordmark being silkscreened onto the chest in layers of teal, pink and black.
Behind the scenes shot of a freshly printed TIEN t-shirt hanging to dry on the silkscreen press, showing the "I ♥ TIEN" print.
Behind the scenes shot of a Stone Island t-shirt laid flat on a work table with masking tape and acetate stencil in place, mid-process of being reworked with the TIEN identity.
Grid of 63 TIEN wordmark variations, each one assembled from a different combination of letters cut from existing brand logos, demonstrating the scale and range of the identity system.
Three TIEN posters wheat-pasted on a graffiti wall reading "VINTAGE KLEDING VOOR TIEN EURO", with the TIEN wordmark assembled from letters cut from existing brand logos.
Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETAL…Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETALEN", "GEEF JE GEWETEN EEN TIEN", and "BIJ TIEN BETAAL JE NOOIT TEVEEL", each with its own logo variation assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a street column reading "ER IS GENOEG TIEN IS VOOR IEDEREEN", with a logo variation assembled from letters cut from existing brand logos on the center poster.
Three TIEN posters wheat-pasted on a graffiti wall reading "VINTAGE KLEDING VOOR TIEN EURO", with the TIEN wordmark assembled from letters cut from existing brand logos.
Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETAL…Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETALEN", "GEEF JE GEWETEN EEN TIEN", and "BIJ TIEN BETAAL JE NOOIT TEVEEL", each with its own logo variation assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a street column reading "ER IS GENOEG TIEN IS VOOR IEDEREEN", with a logo variation assembled from letters cut from existing brand logos on the center poster.
Three TIEN posters wheat-pasted on a graffiti wall reading "VINTAGE KLEDING VOOR TIEN EURO", with the TIEN wordmark assembled from letters cut from existing brand logos.
Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETAL…Four TIEN posters wheat-pasted on a billboard framed by graffiti, each carrying a different slogan: "TIEN KEER BETER DAN FAST FASHION", "TIEN HALEN NEGEN BETALEN", "GEEF JE GEWETEN EEN TIEN", and "BIJ TIEN BETAAL JE NOOIT TEVEEL", each with its own logo variation assembled from letters cut from existing brand logos.
Three TIEN posters wheat-pasted on a street column reading "ER IS GENOEG TIEN IS VOOR IEDEREEN", with a logo variation assembled from letters cut from existing brand logos on the center poster.
Person wearing a vintage Tommy Hilfiger sweatshirt with the original logo reworked to read TIEN, replacing the brand name while keeping the flag graphic and colorblock layout intact.
Three people wearing vintage sportswear reworked with the TIEN identity: an Adidas track jacket with TIEN embroidered on the chest, the Tommy Hilfiger sweatshirt with the flag logo replaced, and an Adidas zip-up with TIEN on the left chest.
Close-up of a person standing on a cobblestone street wearing leather boots, a fur coat and black trackpants with yellow side stripes, shot for the TIEN campaign.
Person wearing a black t-shirt with a vintage Patagonia logo reworked to read "tien", layered under a black leather jacket, with a second person out of focus in the background.
Person wearing a fur coat over a white Adidas zip-up with TIEN on the chest, standing next to a rusted street pole with a red and white checkered building in the background.
Close-up of a white Thrasher longsleve with logo reworked to read TIEN, keeping the original layout intact.
Close-up of a vintage Kiss band t-shirt with the band name replaced by TIEN in the original heavy metal lettering style, keeping the four band member portraits intact.
Back of the same tie-dye Nike t-shirt showing a globe graphic with a Nike swoosh, sourced as a vintage piece for the TIEN campaign.
Close-up of a person wearing a plain light blue sweatshirt layered under a fur coat, shot for the TIEN campaign
Close-up of a person wearing a Fila longsleeve with the letters of the logo changed to TIEN, shot for the TIEN campaign
Close-up of a vintage Blondie band t-shirt with the band name replaced by TIEN in pink, keeping the original concert photo and script lettering style intact.
Close-up portrait of a person with a blue zip-up track jacket pulled up to their nose, shot against a red tiled wall for the TIEN campaign.
Close-up of a red Adidas Originals t-shirt with the brand name replaced by TIEN, keeping the trefoil logo and original typeface intact.
Back of a white Stüssy t-shirt with the signature script logo reworked to read TIEN, keeping the original handwritten letterform style intact.
Close-up of a tie-dye Nike t-shirt with a varsity-style TIEN wordmark printed on the chest in yellow, pink and blue, keeping the original Just Do It tagline and swoosh below.
Close-up of a white Thrasher longsleve with logo reworked to read TIEN, keeping the original layout intact.
Close-up of a vintage Kiss band t-shirt with the band name replaced by TIEN in the original heavy metal lettering style, keeping the four band member portraits intact.
Back of the same tie-dye Nike t-shirt showing a globe graphic with a Nike swoosh, sourced as a vintage piece for the TIEN campaign.
Close-up of a person wearing a plain light blue sweatshirt layered under a fur coat, shot for the TIEN campaign
Close-up of a person wearing a Fila longsleeve with the letters of the logo changed to TIEN, shot for the TIEN campaign
Close-up of a vintage Blondie band t-shirt with the band name replaced by TIEN in pink, keeping the original concert photo and script lettering style intact.
Close-up portrait of a person with a blue zip-up track jacket pulled up to their nose, shot against a red tiled wall for the TIEN campaign.
Close-up of a red Adidas Originals t-shirt with the brand name replaced by TIEN, keeping the trefoil logo and original typeface intact.
Back of a white Stüssy t-shirt with the signature script logo reworked to read TIEN, keeping the original handwritten letterform style intact.
Close-up of a tie-dye Nike t-shirt with a varsity-style TIEN wordmark printed on the chest in yellow, pink and blue, keeping the original Just Do It tagline and swoosh below.
Close-up of a white Thrasher longsleve with logo reworked to read TIEN, keeping the original layout intact.
Close-up of a vintage Kiss band t-shirt with the band name replaced by TIEN in the original heavy metal lettering style, keeping the four band member portraits intact.
Back of the same tie-dye Nike t-shirt showing a globe graphic with a Nike swoosh, sourced as a vintage piece for the TIEN campaign.
Close-up of a person wearing a plain light blue sweatshirt layered under a fur coat, shot for the TIEN campaign
Close-up of a person wearing a Fila longsleeve with the letters of the logo changed to TIEN, shot for the TIEN campaign
Close-up of a vintage Blondie band t-shirt with the band name replaced by TIEN in pink, keeping the original concert photo and script lettering style intact.
Close-up portrait of a person with a blue zip-up track jacket pulled up to their nose, shot against a red tiled wall for the TIEN campaign.
Close-up of a red Adidas Originals t-shirt with the brand name replaced by TIEN, keeping the trefoil logo and original typeface intact.
Back of a white Stüssy t-shirt with the signature script logo reworked to read TIEN, keeping the original handwritten letterform style intact.
Close-up of a tie-dye Nike t-shirt with a varsity-style TIEN wordmark printed on the chest in yellow, pink and blue, keeping the original Just Do It tagline and swoosh below.
Scattered woven clothing labels printed with the TIEN wordmark and the tagline "Reimagined With Purpose", used to rebrand the vintage garments in the TIEN collection.
tien paper bag
Behind the scenes shot of silkscreen acetates piled on a cutting mat, covered in T, I, E and N letterforms cut from existing brand logos in various sizes and styles.
Behind the scenes shot of a vintage Stone Island t-shirt loaded onto a silkscreen press, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of the silkscreen print shop with a TIEN screen lifted on the press and a vintage Lacoste t-shirt loaded underneath, ready to be reworked.
Behind the scenes shot of a multi-station rotary silkscreen press with a TIEN screen mounted, surrounded by finished and unfinished garments in the print shop.
Behind the scenes close-up of a silkscreen with multiple TIEN letterform variations cut into it, showing the different letter sources laid out across a single screen ready for printing.
Behind the scenes shot of multiple TIEN silkscreen frames laid out on a print table, each carrying different letterform combinations, with ink tins and tools alongside.
Behind the scenes of Tien clothes production
Tien behind the scenes
Behind the scenes close-up of the tie-dye Nike t-shirt mid-print, with the TIEN varsity wordmark being silkscreened onto the chest in layers of teal, pink and black.
Behind the scenes shot of a freshly printed TIEN t-shirt hanging to dry on the silkscreen press, showing the "I ♥ TIEN" print.
Behind the scenes shot of a Stone Island t-shirt laid flat on a work table with masking tape and acetate stencil in place, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of a vintage Stone Island t-shirt loaded onto a silkscreen press, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of the silkscreen print shop with a TIEN screen lifted on the press and a vintage Lacoste t-shirt loaded underneath, ready to be reworked.
Behind the scenes shot of a multi-station rotary silkscreen press with a TIEN screen mounted, surrounded by finished and unfinished garments in the print shop.
Behind the scenes close-up of a silkscreen with multiple TIEN letterform variations cut into it, showing the different letter sources laid out across a single screen ready for printing.
Behind the scenes shot of multiple TIEN silkscreen frames laid out on a print table, each carrying different letterform combinations, with ink tins and tools alongside.
Behind the scenes of Tien clothes production
Tien behind the scenes
Behind the scenes close-up of the tie-dye Nike t-shirt mid-print, with the TIEN varsity wordmark being silkscreened onto the chest in layers of teal, pink and black.
Behind the scenes shot of a freshly printed TIEN t-shirt hanging to dry on the silkscreen press, showing the "I ♥ TIEN" print.
Behind the scenes shot of a Stone Island t-shirt laid flat on a work table with masking tape and acetate stencil in place, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of a vintage Stone Island t-shirt loaded onto a silkscreen press, mid-process of being reworked with the TIEN identity.
Behind the scenes shot of the silkscreen print shop with a TIEN screen lifted on the press and a vintage Lacoste t-shirt loaded underneath, ready to be reworked.
Behind the scenes shot of a multi-station rotary silkscreen press with a TIEN screen mounted, surrounded by finished and unfinished garments in the print shop.
Behind the scenes close-up of a silkscreen with multiple TIEN letterform variations cut into it, showing the different letter sources laid out across a single screen ready for printing.
Behind the scenes shot of multiple TIEN silkscreen frames laid out on a print table, each carrying different letterform combinations, with ink tins and tools alongside.
Behind the scenes of Tien clothes production
Tien behind the scenes
Behind the scenes close-up of the tie-dye Nike t-shirt mid-print, with the TIEN varsity wordmark being silkscreened onto the chest in layers of teal, pink and black.
Behind the scenes shot of a freshly printed TIEN t-shirt hanging to dry on the silkscreen press, showing the "I ♥ TIEN" print.
Behind the scenes shot of a Stone Island t-shirt laid flat on a work table with masking tape and acetate stencil in place, mid-process of being reworked with the TIEN identity.

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